BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	33 645	2.7%	13.3%	-0.7	43 567 313	1.7%	19.3%	-1.5	7.0%
MoM	147 273	-0.7%	14.5%	-0.8	192 863 496	-2.1%	21.7%	-1.4	5.2%
YTD	1 425 450	-18.4%	10.5%	0.3	1 823 260 059	3.6%	14.9%	1.9	-20.8%
MAT	2 126 278	-18.3%	10.2%	0.4	2 630 254 812	5.2%	14.4%	2	-21.3%
KAPSIKAM
WoW	12 144	-1.2%	2.2%	0	10 240 956	-2.7%	3.5%	0	-1.4%
MoM	50 790	13.3%	2.0%	0.2	43 504 007	12.2%	3.3%	0.3	0.0%
YTD	469 755	-16.0%	2.2%	-0.3	401 751 738	7.0%	3.6%	0	-5.1%
MAT	734 622	-16.0%	2.3%	-0.2	604 782 141	9.8%	3.8%	0.1	-7.1%
VIPROSAL
WoW	8 127	0.6%	1.4%	0	6 544 428	0.1%	2.1%	0	-1.0%
MoM	34 358	3.5%	1.3%	0	27 914 002	1.8%	2.0%	0	0.3%
YTD	316 940	-30.2%	1.4%	-0.5	255 374 806	-9.3%	2.2%	-0.4	-5.7%
MAT	485 777	-32.8%	1.5%	-0.6	379 033 011	-5.4%	2.3%	-0.3	-7.6%
SULFARGIN
WoW	1 519	-4.6%	0.4%	0	1 398 017	-1.2%	0.8%	0	-6.9%
MoM	7 015	9.1%	0.3%	0	6 312 666	2.2%	0.7%	0	1.3%
YTD	50 497	-15.7%	0.3%	-0.1	48 903 421	-1.9%	0.7%	-0.1	8.9%
MAT	72 282	-24.7%	0.3%	-0.1	68 155 114	-6.1%	0.7%	-0.2	7.2%
APILAC
WoW	576	-46.0%	29.7%	-9.6	387 240	-29.0%	60.7%	-5.9	-28.6%
MoM	3 604	46.2%	32.9%	7.3	2 060 896	5.9%	63.9%	-1.3	13.7%
YTD	28 010	-37.5%	27.6%	-7	22 246 713	-27.2%	69.2%	-5.3	-21.6%
MAT	41 919	-34.9%	27.1%	-7.1	33 456 731	-21.0%	69.2%	-4.6	-17.8%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 425 450	-18.4%	10.5%	0.3	1 823 260 059	3.6%	14.9%	1.9	-20.8%
KAPSIKAM	469 755	-16.0%	2.2%	-0.3	401 751 738	7.0%	3.6%	0	-5.1%
VIPROSAL	316 940	-30.2%	1.4%	-0.5	255 374 806	-9.3%	2.2%	-0.4	-5.7%
SULFARGIN	50 497	-15.7%	0.3%	-0.1	48 903 421	-1.9%	0.7%	-0.1	8.9%
APILAC	28 010	-37.5%	27.6%	-7	22 246 713	-27.2%	69.2%	-5.3	-21.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 126 278	-18.3%	10.2%	0.4	2 630 254 812	5.2%	14.4%	2	-21.3%
KAPSIKAM	734 622	-16.0%	2.3%	-0.2	604 782 141	9.8%	3.8%	0.1	-7.1%
VIPROSAL	485 777	-32.8%	1.5%	-0.6	379 033 011	-5.4%	2.3%	-0.3	-7.6%
SULFARGIN	72 282	-24.7%	0.3%	-0.1	68 155 114	-6.1%	0.7%	-0.2	7.2%
APILAC	41 919	-34.9%	27.1%	-7.1	33 456 731	-21.0%	69.2%	-4.6	-17.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	33 645	2.7%	13.3%	-0.7	43 567 313	1.7%	19.3%	-1.5	7.0%
KAPSIKAM	12 144	-1.2%	2.2%	0	10 240 956	-2.7%	3.5%	0	-1.4%
VIPROSAL	8 127	0.6%	1.4%	0	6 544 428	0.1%	2.1%	0	-1.0%
SULFARGIN	1 519	-4.6%	0.4%	0	1 398 017	-1.2%	0.8%	0	-6.9%
APILAC	576	-46.0%	29.7%	-9.6	387 240	-29.0%	60.7%	-5.9	-28.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	147 273	-0.7%	14.5%	-0.8	192 863 496	-2.1%	21.7%	-1.4	5.2%
KAPSIKAM	50 790	13.3%	2.0%	0.2	43 504 007	12.2%	3.3%	0.3	0.0%
VIPROSAL	34 358	3.5%	1.3%	0	27 914 002	1.8%	2.0%	0	0.3%
SULFARGIN	7 015	9.1%	0.3%	0	6 312 666	2.2%	0.7%	0	1.3%
APILAC	3 604	46.2%	32.9%	7.3	2 060 896	5.9%	63.9%	-1.3	13.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца