Update: 16.09.2025
Last week: 36 week 2025 (01.09.2025 - 07.09.2025)
Last full month: August 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 33 645 | 2.7% | 13.3% | -0.7 | 43 567 313 | 1.7% | 19.3% | -1.5 | 7.0% |
| MoM | 147 273 | -0.7% | 14.5% | -0.8 | 192 863 496 | -2.1% | 21.7% | -1.4 | 5.2% |
| YTD | 1 425 450 | -18.4% | 10.5% | 0.3 | 1 823 260 059 | 3.6% | 14.9% | 1.9 | -20.8% |
| MAT | 2 126 278 | -18.3% | 10.2% | 0.4 | 2 630 254 812 | 5.2% | 14.4% | 2 | -21.3% |
| KAPSIKAM | |||||||||
| WoW | 12 144 | -1.2% | 2.2% | 0 | 10 240 956 | -2.7% | 3.5% | 0 | -1.4% |
| MoM | 50 790 | 13.3% | 2.0% | 0.2 | 43 504 007 | 12.2% | 3.3% | 0.3 | 0.0% |
| YTD | 469 755 | -16.0% | 2.2% | -0.3 | 401 751 738 | 7.0% | 3.6% | 0 | -5.1% |
| MAT | 734 622 | -16.0% | 2.3% | -0.2 | 604 782 141 | 9.8% | 3.8% | 0.1 | -7.1% |
| VIPROSAL | |||||||||
| WoW | 8 127 | 0.6% | 1.4% | 0 | 6 544 428 | 0.1% | 2.1% | 0 | -1.0% |
| MoM | 34 358 | 3.5% | 1.3% | 0 | 27 914 002 | 1.8% | 2.0% | 0 | 0.3% |
| YTD | 316 940 | -30.2% | 1.4% | -0.5 | 255 374 806 | -9.3% | 2.2% | -0.4 | -5.7% |
| MAT | 485 777 | -32.8% | 1.5% | -0.6 | 379 033 011 | -5.4% | 2.3% | -0.3 | -7.6% |
| SULFARGIN | |||||||||
| WoW | 1 519 | -4.6% | 0.4% | 0 | 1 398 017 | -1.2% | 0.8% | 0 | -6.9% |
| MoM | 7 015 | 9.1% | 0.3% | 0 | 6 312 666 | 2.2% | 0.7% | 0 | 1.3% |
| YTD | 50 497 | -15.7% | 0.3% | -0.1 | 48 903 421 | -1.9% | 0.7% | -0.1 | 8.9% |
| MAT | 72 282 | -24.7% | 0.3% | -0.1 | 68 155 114 | -6.1% | 0.7% | -0.2 | 7.2% |
| APILAC | |||||||||
| WoW | 576 | -46.0% | 29.7% | -9.6 | 387 240 | -29.0% | 60.7% | -5.9 | -28.6% |
| MoM | 3 604 | 46.2% | 32.9% | 7.3 | 2 060 896 | 5.9% | 63.9% | -1.3 | 13.7% |
| YTD | 28 010 | -37.5% | 27.6% | -7 | 22 246 713 | -27.2% | 69.2% | -5.3 | -21.6% |
| MAT | 41 919 | -34.9% | 27.1% | -7.1 | 33 456 731 | -21.0% | 69.2% | -4.6 | -17.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 1 425 450 | -18.4% | 10.5% | 0.3 | 1 823 260 059 | 3.6% | 14.9% | 1.9 | -20.8% |
| KAPSIKAM | 469 755 | -16.0% | 2.2% | -0.3 | 401 751 738 | 7.0% | 3.6% | 0 | -5.1% |
| VIPROSAL | 316 940 | -30.2% | 1.4% | -0.5 | 255 374 806 | -9.3% | 2.2% | -0.4 | -5.7% |
| SULFARGIN | 50 497 | -15.7% | 0.3% | -0.1 | 48 903 421 | -1.9% | 0.7% | -0.1 | 8.9% |
| APILAC | 28 010 | -37.5% | 27.6% | -7 | 22 246 713 | -27.2% | 69.2% | -5.3 | -21.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 126 278 | -18.3% | 10.2% | 0.4 | 2 630 254 812 | 5.2% | 14.4% | 2 | -21.3% |
| KAPSIKAM | 734 622 | -16.0% | 2.3% | -0.2 | 604 782 141 | 9.8% | 3.8% | 0.1 | -7.1% |
| VIPROSAL | 485 777 | -32.8% | 1.5% | -0.6 | 379 033 011 | -5.4% | 2.3% | -0.3 | -7.6% |
| SULFARGIN | 72 282 | -24.7% | 0.3% | -0.1 | 68 155 114 | -6.1% | 0.7% | -0.2 | 7.2% |
| APILAC | 41 919 | -34.9% | 27.1% | -7.1 | 33 456 731 | -21.0% | 69.2% | -4.6 | -17.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 33 645 | 2.7% | 13.3% | -0.7 | 43 567 313 | 1.7% | 19.3% | -1.5 | 7.0% |
| KAPSIKAM | 12 144 | -1.2% | 2.2% | 0 | 10 240 956 | -2.7% | 3.5% | 0 | -1.4% |
| VIPROSAL | 8 127 | 0.6% | 1.4% | 0 | 6 544 428 | 0.1% | 2.1% | 0 | -1.0% |
| SULFARGIN | 1 519 | -4.6% | 0.4% | 0 | 1 398 017 | -1.2% | 0.8% | 0 | -6.9% |
| APILAC | 576 | -46.0% | 29.7% | -9.6 | 387 240 | -29.0% | 60.7% | -5.9 | -28.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 147 273 | -0.7% | 14.5% | -0.8 | 192 863 496 | -2.1% | 21.7% | -1.4 | 5.2% |
| KAPSIKAM | 50 790 | 13.3% | 2.0% | 0.2 | 43 504 007 | 12.2% | 3.3% | 0.3 | 0.0% |
| VIPROSAL | 34 358 | 3.5% | 1.3% | 0 | 27 914 002 | 1.8% | 2.0% | 0 | 0.3% |
| SULFARGIN | 7 015 | 9.1% | 0.3% | 0 | 6 312 666 | 2.2% | 0.7% | 0 | 1.3% |
| APILAC | 3 604 | 46.2% | 32.9% | 7.3 | 2 060 896 | 5.9% | 63.9% | -1.3 | 13.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs