Update: 16.09.2025

Last week: 36 week 2025 (01.09.2025 - 07.09.2025)

Last full month: August 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 33 645 2.7% 13.3% -0.7 43 567 313 1.7% 19.3% -1.5 7.0%
MoM 147 273 -0.7% 14.5% -0.8 192 863 496 -2.1% 21.7% -1.4 5.2%
YTD 1 425 450 -18.4% 10.5% 0.3 1 823 260 059 3.6% 14.9% 1.9 -20.8%
MAT 2 126 278 -18.3% 10.2% 0.4 2 630 254 812 5.2% 14.4% 2 -21.3%
KAPSIKAM
WoW 12 144 -1.2% 2.2% 0 10 240 956 -2.7% 3.5% 0 -1.4%
MoM 50 790 13.3% 2.0% 0.2 43 504 007 12.2% 3.3% 0.3 0.0%
YTD 469 755 -16.0% 2.2% -0.3 401 751 738 7.0% 3.6% 0 -5.1%
MAT 734 622 -16.0% 2.3% -0.2 604 782 141 9.8% 3.8% 0.1 -7.1%
VIPROSAL
WoW 8 127 0.6% 1.4% 0 6 544 428 0.1% 2.1% 0 -1.0%
MoM 34 358 3.5% 1.3% 0 27 914 002 1.8% 2.0% 0 0.3%
YTD 316 940 -30.2% 1.4% -0.5 255 374 806 -9.3% 2.2% -0.4 -5.7%
MAT 485 777 -32.8% 1.5% -0.6 379 033 011 -5.4% 2.3% -0.3 -7.6%
SULFARGIN
WoW 1 519 -4.6% 0.4% 0 1 398 017 -1.2% 0.8% 0 -6.9%
MoM 7 015 9.1% 0.3% 0 6 312 666 2.2% 0.7% 0 1.3%
YTD 50 497 -15.7% 0.3% -0.1 48 903 421 -1.9% 0.7% -0.1 8.9%
MAT 72 282 -24.7% 0.3% -0.1 68 155 114 -6.1% 0.7% -0.2 7.2%
APILAC
WoW 576 -46.0% 29.7% -9.6 387 240 -29.0% 60.7% -5.9 -28.6%
MoM 3 604 46.2% 32.9% 7.3 2 060 896 5.9% 63.9% -1.3 13.7%
YTD 28 010 -37.5% 27.6% -7 22 246 713 -27.2% 69.2% -5.3 -21.6%
MAT 41 919 -34.9% 27.1% -7.1 33 456 731 -21.0% 69.2% -4.6 -17.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 425 450 -18.4% 10.5% 0.3 1 823 260 059 3.6% 14.9% 1.9 -20.8%
KAPSIKAM 469 755 -16.0% 2.2% -0.3 401 751 738 7.0% 3.6% 0 -5.1%
VIPROSAL 316 940 -30.2% 1.4% -0.5 255 374 806 -9.3% 2.2% -0.4 -5.7%
SULFARGIN 50 497 -15.7% 0.3% -0.1 48 903 421 -1.9% 0.7% -0.1 8.9%
APILAC 28 010 -37.5% 27.6% -7 22 246 713 -27.2% 69.2% -5.3 -21.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 126 278 -18.3% 10.2% 0.4 2 630 254 812 5.2% 14.4% 2 -21.3%
KAPSIKAM 734 622 -16.0% 2.3% -0.2 604 782 141 9.8% 3.8% 0.1 -7.1%
VIPROSAL 485 777 -32.8% 1.5% -0.6 379 033 011 -5.4% 2.3% -0.3 -7.6%
SULFARGIN 72 282 -24.7% 0.3% -0.1 68 155 114 -6.1% 0.7% -0.2 7.2%
APILAC 41 919 -34.9% 27.1% -7.1 33 456 731 -21.0% 69.2% -4.6 -17.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 33 645 2.7% 13.3% -0.7 43 567 313 1.7% 19.3% -1.5 7.0%
KAPSIKAM 12 144 -1.2% 2.2% 0 10 240 956 -2.7% 3.5% 0 -1.4%
VIPROSAL 8 127 0.6% 1.4% 0 6 544 428 0.1% 2.1% 0 -1.0%
SULFARGIN 1 519 -4.6% 0.4% 0 1 398 017 -1.2% 0.8% 0 -6.9%
APILAC 576 -46.0% 29.7% -9.6 387 240 -29.0% 60.7% -5.9 -28.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 147 273 -0.7% 14.5% -0.8 192 863 496 -2.1% 21.7% -1.4 5.2%
KAPSIKAM 50 790 13.3% 2.0% 0.2 43 504 007 12.2% 3.3% 0.3 0.0%
VIPROSAL 34 358 3.5% 1.3% 0 27 914 002 1.8% 2.0% 0 0.3%
SULFARGIN 7 015 9.1% 0.3% 0 6 312 666 2.2% 0.7% 0 1.3%
APILAC 3 604 46.2% 32.9% 7.3 2 060 896 5.9% 63.9% -1.3 13.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs